Creating brand experiences gives the field a sense of pride, experience, and validation for the brand they are helping create. Developing a brand is much more than just a logo or tagline. According to Marty Neumeier, author of The Dictionary of Brand, a brand is “all the interactions people have with a product, service, or organization.” One […]
Technology is helping more people feel connected to a larger purpose. Events will always be a driving force for growth and belief building. While the benefits of training motivation and culture are at the core of events, they generate some impressive, tangible growth numbers. Some companies are augmenting live events with some of the latest technology […]
One of the ways direct sellers can compete in the marketplace is to consistently provide value. Video may be king on the Internet, but sharing your expertise and adding value via a company blog is still a massively popular and effective brand builder in letting people know about your mission, values, and your expertise and […]
Glossy, a beauty blog that explores fashion and beauty through the lens of technology, recently keyed in on a few direct sellers who are taking innovative approaches to peer-to-peer selling. A recent Glossy article mentioned Beautycounter, New Avon and Avon Products Inc., all three of which have launched new initiatives in the past year to enhance the […]
WorldVentures™, the direct seller of travel and leisure club memberships, announced that it has expanded into Zambia and Namibia. WorldVentures Marketing (Namibia) Pty Ltd. is now open in Namibia, and WorldVentures Marketing Zambia Ltd. is open in Zambia. Entrepreneurial-minded people in both countries can now earn income by selling the company’s flagship product, the DreamTrips™ […]
On December 20th, President Donald Trump signed the 2018 Farm Bill, So what does it mean for direct sellers eyeing the revenue potential of the cannabis market? The bill: Legalizes the production of industrial hemp. Puts the production of industrial hemp, now considered an agricultural product, under the supervision of the Agriculture Department. Removes CBD—the non-psychoactive compound found in hemp—from […]
USANA Health Sciences, Inc. (NYSE: USNA) announced the appointment of Peggie Pelosi to the company’s board of directors effective December 19, 2018. Pelosi joins the board as an independent director and brings expertise in corporate social responsibility and sustainability, as well as direct selling. The USANA board now has eight members, five of whom are […]
Photo credit: AP Photo Orrin Hatch, the senior senator from Utah—home to nearly 100 direct selling companies—will retire next month. The 84-year-old Hatch, the longest-serving Republican senator in US history, has spearheaded several initiatives during his time in Washington, including leading the Senate’s anti-terrorism bill in response to the Oklahoma City bombing, and, as a senior member of […]
ForeverGreen™ Worldwide Corporation (OTCQB: FVRG) announced that it is currently formulating a line of products utilizing cannabidiol, or CBD. The Lindon, Utah-based direct marketing company stated it has had on-going discussions about using CBD in some of its top-selling products. Given the growing awareness of the potential health benefits of CBD, ForeverGreen, which has incorporated CBD […]
Herbalife Nutrition (NYSE:HLF) recently presented a $30,000 donation to the YWCA’s Best Choice Center in Winston-Salem, North Carolina, to help replace a damaged roof. “The Best Choice Center is a key contributor to the transformative health and wellness of the community, and we are proud to be a partner in that positive change,” said Mark Evans, general manager of the Herbalife Nutrition Innovation […]
ARIIX recently welcomed Israel to its fast-growing European market and also held a grand opening celebration for its new office in Australia. The company, which was recognized by Direct Selling News as No. 78 on the Global 100 list of top direct selling companies in the world for 2017, continues its global expansion. Israel is the 20th country in which ARIIX has officially […]
Update 12-21-2018: Good news for direct sellers looking to jump on the CBD bandwagon: Congress has backed the $867B Farm Bill, which legalizes the production of hemp. The House voted 386-47 in favor of the bill following an 87-13 thumbs up in the Senate the day before. The bill includes provisions that remove industrial […]
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