To expand its omnichannel brand, L’OCCITANE en Provence unveiled its new social selling platform, MyL’Occitane. This new platform will provide the company’s community with the opportunity to become entrepreneurs who share L’OCCITANE products. 

L’OCCITANE en Provence announced plans for the company to expand its omnichannel beauty and lifestyle brand through the direct selling model. This expansion is part of the company’s North American business transformation and is expected to help the company develop a more personal relationship with prospective customers.