L’OCCITANE en Provence announced plans for the company to expand its omnichannel beauty and lifestyle brand through the direct selling model. This expansion is part of the company’s North American business transformation and is expected to help the company develop a more personal relationship with prospective customers.
Leading the company’s social selling initiative will be Jesse Stamm, an established executive within the direct selling industry.
“As a customer-centric brand, our strategy is to continue to create authentic relationships with our customers and soon consultant community,” said Yann Tanini, Regional Managing Director, North America. “As such, our goal with the launch of this new social selling channel is to be able to reach new customers who we are not currently able to connect with through our existing business model. We are thrilled to have Jesse lead such an important strategic initiative for L’OCCITANE.”
This emphasis on social selling is a continuation of a move begun in early 2020, when L’OCCITANE en Provence launched DUOLAB, a direct selling-based skincare startup, to strengthen its ecommerce sales and expand its digital brand.
“I have long admired this iconic brand and feel honored to be leading L’OCCITANE Social Selling on this new journey,” Stamm said. “We are taking bold steps to make beauty more sustainable and eco-conscious and leading an inclusive community of purpose-driven entrepreneurs sharing our wide range of benefit-rich, skin, body and hair products all created with essential oils and natural fragrances.”
Jesse Stamm
L’OCCITANE en Provence announced plans for the company to expand its omnichannel beauty and lifestyle brand through the direct selling model. This expansion is part of the company’s North American business transformation and is expected to help the company develop a more personal relationship with prospective customers.
Leading the company’s social selling initiative will be Jesse Stamm, an established executive within the direct selling industry.
“As a customer-centric brand, our strategy is to continue to create authentic relationships with our customers and soon consultant community,” said Yann Tanini, Regional Managing Director, North America. “As such, our goal with the launch of this new social selling channel is to be able to reach new customers who we are not currently able to connect with through our existing business model. We are thrilled to have Jesse lead such an important strategic initiative for L’OCCITANE.”
This emphasis on social selling is a continuation of a move begun in early 2020, when L’OCCITANE en Provence launched DUOLAB, a direct selling-based skincare startup, to strengthen its ecommerce sales and expand its digital brand.
“I have long admired this iconic brand and feel honored to be leading L’OCCITANE Social Selling on this new journey,” Stamm said. “We are taking bold steps to make beauty more sustainable and eco-conscious and leading an inclusive community of purpose-driven entrepreneurs sharing our wide range of benefit-rich, skin, body and hair products all created with essential oils and natural fragrances.”
