2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
L’OCCITANE en Provence announced plans for the company to expand its omnichannel beauty and lifestyle brand through the direct selling model. This expansion is part of the company’s North American business transformation and is expected to help the company develop a more personal relationship with prospective customers.
L’Occitane, the parent company of Duolab, has hired Yves Blouin in a push to boost the company’s success in Asian markets. Blouin is a luxury beauty brand veteran with experience managing growth in China and Japan. “Yves’s experience in Asia—which accounts for almost 50% of the group’s activity—and his extensive expertise in leading global luxury […]
DUOLAB, an innovative startup of L’OCCITANE Group, selected direct selling as the platform to launch their latest innovation in beauty. Could this be a game‑changer for the retail market? Is a hybrid mixture of direct selling and retail the future? Novelty is hard to come by within the crowded skincare category. With so many brands […]