To expand its omnichannel brand, L’OCCITANE en Provence unveiled its new social selling platform, MyL’Occitane. This new platform will provide the company’s community with the opportunity to become entrepreneurs who share L’OCCITANE products.
“We are building our team of new L’Occi Consultants by providing beauty enthusiasts around the country, including our talented past retail store employees, the opportunity to join us on this exciting journey” says Yann Tanini, Managing Director (North America) at L’OCCITANE. “With MyL’Occitane, we are leveraging both the high-touch power of passionate beauty entrepreneurs and the connecting power of technology to build sustainable one-on-one relationships with new customers who we are not currently connecting with through our existing channels.”
Customers who are interested in starting their own business with L’OCCITANE can enroll as a “L’Occi Consultant” to receive tools and training, a personal website and access to product samples and ongoing support.
This emphasis on social selling is a continuation of a move begun in early 2020, when L’OCCITANE en Provence launched DUOLAB, a direct selling-based skincare startup, to strengthen its ecommerce sales and expand its digital brand, but this is the first time in the company’s history that the L’OCCITANE name brand will be an active member of the direct selling channel.