Each year Stuart Johnson reviews the performance of the publicly traded product-centric direct selling companies. Because these companies report publicly, their results offer one of the clearest windows into the health of the channel.

LifeVantage Corporation announced its financial results for the second fiscal quarter, ending December 31, 2025. Revenue during this period was $48.9 million, up 2.9% sequentially, but down 27.8% year-over-year. Revenue in the Americas fells by 32.6% while revenue in Asia/Pacific and Europe saw relative stability with a 2.1% decline.

LifeVantage Corporation celebrated a successful Global Kickoff event that encouraged consultants worldwide to unlock new levels of leadership, impact and business growth. Themed “Breakthrough,” the virtual event was designed to set the tone for 2026, casting vision for a year of growth, innovation and momentum.

In a controlled, third-party in vitro study, LifeVantage Corporation’s proprietary P84 formula was shown to hold strong biological activity in cellular pathways linked to gut regulation, repair and restoration.

LifeVantage Corporation announced its financial results for the first quarter of fiscal 2026. Revenue during the period improved 0.7% year-over-year to $47.6 million. The Americas and Asia-Pacific & Europe regions saw revenue increases of 0.8% and 0.4% respectively.

LifeVantage Corporation welcomed thousands of consultants from across the US to its Momentum Academy 2025 in Dallas, Texas. This was the first significant in-person event to integrate representatives from LoveBiome into the LifeVantage community and was an opportunity to boost engagement and alignment across the two brands’ markets, products, culture and leadership. It also marked […]

Direct selling companies are facing a wave of lawsuits, primarily in California, claiming that distributors do not qualify as independent contractors and instead are misclassified employees. Just recently, however, a California court refused to certify a class on these claims—an important outcome for all direct sellers.

The past two years have been a season of resets. Bankruptcies, closures and pivots captured the headlines, but another equally important story has been consolidation. While the word can feel like a euphemism for weakness, the reality is more nuanced.

LifeVantage announced its financial results for the fiscal fourth quarter of 2025. During the period, the company saw revenue of $55.1 million, a 12.6% increase from the same period of last year.

LifeVantage Corporation announced the strategic acquisition of LoveBiome, a direct sales company focused on microbiome care and wellness solutions. The definitive agreement will allow LifeVantage to incorporate LoveBiome’s leadership in the emerging microbiome health sector into its current wellness mission to activate optimal health processes at the cellular level.

LifeVantage Corporation announced expansion into Iceland. The market launch is expected to take place in September and will offer a carefully selected portfolio of the company’s top-performing products, including Protandim Nrf2 Synergizer, MindBody GLP-1 System, TrueScience Liquid Collagen and LifeVantage ProBio. Customers in Iceland will also have access to three curated wellness stacks as they […]

New results from a human clinical study revealed that LifeVantage Corporation’s MindBody GLP-1 System provides increased fat loss, improved cravings control and healthier body composition.