Securing direct selling’s independent contractor exemption going forward. Last month, the Direct Selling Association applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to […]

DSA Brings Together Government Officials, Industry Leaders to Discuss Vital Issues for Direct Selling On October 7–8, the Direct Selling Association (DSA) hosted its annual Legal and Regulatory Seminar in Washington, D.C. The seminar brought together industry leaders to discuss legal and regulatory issues impacting the direct selling business and how companies and the Association […]

AdvoCare and its former chief executive officer agreed to pay $150 million and be banned from the multi-level marketing business to resolve Federal Trade Commission charges that the company operated an illegal pyramid scheme that deceived consumers into believing they could earn significant income as “distributors” of its health and wellness products. Two top promoters also […]

Avon, Mary Kay, Amway and countless more brands: direct selling is an integral part of the American consciousness. It’s not surprising references to us show up in popular culture all the time. I’ve seen direct selling featured in movies and TV shows dating back decades. Media often refer to direct selling by focusing on flexibility […]

How Strategic Onboarding And Support Lead To Better Retention We use to go to work at a company in our 20s and retire from that company in our 60s. Staying put was just what we did. Things have changed. Call it restlessness, distractibility, ambition, or all of the above—the urge to move is constant among […]

The Direct Selling Association (DSA) applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to thank Assemblywoman Gonzalez and interested stakeholders for working with DSA and […]

Direct selling faces exciting times: a wider range of businesses have come to recognize our channel’s strategic advantages—its ability to forge unrivaled relationships between consumers and the individual direct sellers who bring the promise of our brands to life. As the channel’s reputation elevates, our companies are steadily attracting executive talent from some of the […]

It’s been a month since the Code Administrator of the Direct Selling Association (DSA) made it known to all member companies in a memo released July 29th stating  “…it is the determination by this office that the sale of ingestible CBD (cannabidiol-based oils) products such as a foodstuff, nutritional supplement, tincture or for any digestible means for humans or […]

Seven students received an academic boost when the Direct Sellers Association of Canada (DSA) recently announced its scholarship winners for 2019. This is the eighth year of the scholarships, which celebrate and contribute to the educational endeavors of both sales consultants and employees in the direct selling industry, as well as their families. The DSA […]

Your Support for Preserving the Direct Seller Independence Act Technological advances have transformed the consumer experience, and a few taps on a smartphone app can make all manner of daily responsibility faster, easier and often more affordable. There’s no doubt about it: while tech has ushered in a revolution in the delivery of goods and […]

It was another record year for the direct selling industry, which garnered $192.9 billion (constant U.S. dollars) in estimated retail sales globally in 2018—a 1.2 percent increase over 2017—and produced 24 Billion Dollar Markets, according to research by the World Federation of Direct Selling Associations (WFDSA), its partner DSAs and direct selling companies around the […]

Transformation is a Perpetual Process. Nu Skin President Ryan Napierski was named the DSA Chairman at the DSA Annual Meeting in June. I recently connected with Ryan to talk about his focus and vision for his upcoming new role as well as insights on what is happening at Nu Skin. We are a couple months […]