Mary Kay Inc. announced the debut of the K-Beauty Texture Edit, inspired by the self-care philosophy and influential skin care trends found in Korea. The special-edition skincare collection was designed to embrace the global cultural beauty movement that has particularly caught the attention of younger generations and features three Korea-made products.

Consumers behave differently. Independent Beauty Consultants build businesses differently. Technology has changed how people discover products, form communities and decide which brands deserve their trust. That creates tension for every established company—not friction—tension. I’ve come to believe there’s an important difference between the two. Friction resists progress. Tension creates the pressure that makes transformation possible. Like diamonds, strong brands are formed under pressure—not by avoiding it, but by learning how to work within it.

Mary Kay Inc. announced its largest-ever global consumer-facing campaign and long-term brand strategy. The campaign, Beauty Is More Beautiful Shared, will launch across 40 markets worldwide as it reintroduces the brand to a new generation of consumers. With this strategy, the company hopes to address what it calls a “profound cultural longing for community and connection that the world, and generations of women, are feeling more than ever.”

Mary Kay Inc. launched the Special Edition Mary Kay Blush Stick as part of its Pink Changing Lives campaign. Through this initiative, each pocket-sized blush stick purchase – available in shades Kind Spirit and Spark Change – will directly support local nonprofit partners who are funding critical causes that impact women every day.

Mary Kay welcomed almost 100 girls and faculty from the Lewisville Independent School District (LISD), as well as local and national elected officials to its Richard R. Rogers Manufacturing and Research & Development Center for Women in STEMK Day.

As the corporate sponsor of the Technology, Exploration and Career Center (TECC) West and TECC East Cosmetology Programs, Mary Kay continues its ongoing partnership with Lewisville Independent School District (LISD). Through this program, Mary Kay provides skincare professional products and hands-on support to deliver practical learning for students.

Mary Kay Inc. announced the launch of a new AI-powered tool that helps customers find their foundation match. Called the AI Foundation Finder, the technology uses AI to scan a customer’s face using their mobile phone and provide personalized shade recommendations in seconds.

Mary Kay Inc. welcomed 30 students from Lewisville high School to its Richard R. Rogers Manufacturing/R&D Center to learn about the potentials of a career in STEM.

Mary Kay Inc. announced research findings that show promise for addressing the appearance of facial expression lines. Mary Kay presented these results at the American Academy of Dermatology Association (AAD) Annual Meeting, sharing that this new treatment could make a “significant impact on understanding expression lines and offer a notable alternative to popular in-office procedures.”  […]

Mary Kay, Inc., in a partnership with the European Society for Dermatological Research, awarded two $20,000 grants to researchers conducting groundbreaking, innovative studies in skin health and skin disease.

Mary Kay Inc. hosted 25 young women from Young Women’s Preparatory Network, a nonprofit that operates all-girl, public, college preparatory schools within Texas public school districts.

Mary Kay Inc. presented new findings on the benefits of a botanical leaf extract at the American Society of Nutrition’s Annual Conference.