How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]
We’ve analyzed the data on thousands of direct sellers and millions of their actions. One thing is clear: sales increase when you close the gap. The risks involved with not closing the gap When direct sellers are left asking the question “What’s next,” three clear challenges present themselves. These challenges don’t just kill sales, but […]
Direct selling is big business — $189-billion-a-year big business — with more than 117 million independent distributors worldwide*, representing everything from clothing and jewelry to wellness, nutrition products, and home décor. And with the distributor compensation complexity factored in can cause some complicated tax compliance rules. The Who For starters, who is responsible for reporting sales […]
In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A […]
LifeVantage has launched its Global Customer Program, which will provide distributors with the opportunity to sell the Sandy, Utah-based company’s products to customers in seven new markets. Customers in five European countries—Austria, Belgium, France, Ireland and Italy—as well as the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s […]
Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, announced the acquisition of ViaViente, distributors of The ViaViente Miracle, a highly concentrated, energizing whole fruit puree blend rich in antioxidants and naturally occurring vitamins and minerals. “ViaViente is a welcome addition to Youngevity’s family of products and embodies our philosophy that nutrition can change the way […]
LifeVantage Corp., a Sandy, Utah-based health and wellness company, reported financial results for its second quarter ended December 31, 2017. For the quarter, revenue increased 1.1 percent to $49.5 million year-over-year and 0.7 percent sequentially. “We continue to execute on our key initiatives for fiscal 2018 and generated both year-over-year and sequential revenue growth during the second quarter,” stated LifeVantage President […]
LifeVantage Corp., a Sandy, Utah-based health and wellness company, has commenced a cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time throughout the country. Select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly […]
As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]
Lake Mary, Florida-based Jeunesse Global and its Founder and COO Wendy Lewis were honored at the recent 14th annual Stevie Awards for Women in Business, taking home a total of eight Stevie Awards during the event held in New York. Jeunesse garnered a Grand Stevie Award—the program’s highest honor—for placing third among the top five […]
Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling Advocating for the Direct Selling Community Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]
Following Hurricanes Harvey, Irma and Maria, LifeVantage Corp. focused its philanthropic efforts toward delivering critical supplies and money to distributors and residents in the affected areas in Texas, Florida and The Caribbean, among others. “LifeVantage Legacy has a long history of helping people when and where they need it most,” said Michelle Oborn, Senior Vice […]