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Saturday / June 21. 2025
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AdvoCare® Goes International with Expansion to Canada
AdvoCare® Goes International with Expansion to Canada
AdvoCare International, L.P. has officially opened for business in Canada. The Plano, Texas-based health and wellness company launched its Canadian operations on September 5, bringing weight management and sports performance products and business opportunities to the Canadian market. “For over 25 years, AdvoCare Distributors have built champions across the United States with our incredible products […]
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Direct Sellers Meet with Lawmakers on Capitol Hill
Direct Sellers Meet with Lawmakers on Capitol Hill
Photo:  Rep. Joyce Beatty (D-OH) speaking to attendees. The Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for independent sellers throughout the United States. More than 150 direct selling distributors and executives representing 14 DSA member companies and 28 states met with Members of Congress during Capitol Hill Day to share personal […]
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Your Brand Reputation: Why It Matters More Than Ever
Your Brand Reputation: Why It Matters More Than Ever
How many of us DVR our favorite television shows because we don’t want to be bothered with ads? Or click the “x” on those pop-up screens telling us about limited-time offers? What about the ads displayed on billboards, on the sides of buses, in the subway, the grocery store and sporting events? When advertising pervades […]
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Mind The Gap
Mind The Gap
We’ve analyzed the data on thousands of direct sellers and millions of their actions. One thing is clear: sales increase when you close the gap. The risks involved with not closing the gap When direct sellers are left asking the question “What’s next,” three clear challenges present themselves. These challenges don’t just kill sales, but […]
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The Sales Tax Who, What and Where
The Sales Tax Who, What and Where
Direct selling is big business — $189-billion-a-year big business — with more than 117 million independent distributors worldwide*, representing everything from clothing and jewelry to wellness, nutrition products, and home décor. And with the distributor compensation complexity factored in can cause some complicated tax compliance rules. The Who For starters, who is responsible for reporting sales […]
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Joni Rogers-Kante: Her Vision and Focus Keep Moving SeneGence Forward
Joni Rogers-Kante: Her Vision and Focus Keep Moving SeneGence Forward
In this issue: List of Top 100 Companies DSN Welcomes Executives and Guests to its Global 100 Evening of Celebration Global Good: Why Direct Selling Succeeds Beyond Our Borders 5 Best Practices for Making It Work in the Global Market Frequently Asked Questions about the Global 100 Ranking Bravo Legacy Award: D. Gary Young: A […]
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LifeVantage Opens Customer Program in 7 Countries
LifeVantage Opens Customer Program in 7 Countries
LifeVantage has launched its Global Customer Program, which will provide distributors with the opportunity to sell the Sandy, Utah-based company’s products to customers in seven new markets. Customers in five European countries—Austria, Belgium, France, Ireland and Italy—as well as the Dominican Republic and New Zealand are now able to purchase LifeVantage products through the company’s […]
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Youngevity International Completes Acquisition of ViaViente
Youngevity International Completes Acquisition of ViaViente
Youngevity International, a Chula Vista, California-based omni-direct lifestyle company, announced the acquisition of ViaViente, distributors of The ViaViente Miracle, a highly concentrated, energizing whole fruit puree blend rich in antioxidants and naturally occurring vitamins and minerals. “ViaViente is a welcome addition to Youngevity’s family of products and embodies our philosophy that nutrition can change the way […]
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LifeVantage Revenue Up 1.1% for Q2 of Fiscal 2018
LifeVantage Revenue Up 1.1% for Q2 of Fiscal 2018
LifeVantage Corp., a Sandy, Utah-based health and wellness company, reported financial results for its second quarter ended December 31, 2017. For the quarter, revenue increased 1.1 percent to $49.5 million year-over-year and 0.7 percent sequentially. “We continue to execute on our key initiatives for fiscal 2018 and generated both year-over-year and sequential revenue growth during the second quarter,” stated LifeVantage President […]
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LifeVantage Products Now Available Throughout China
LifeVantage Products Now Available Throughout China
LifeVantage Corp., a Sandy, Utah-based health and wellness company, has commenced a cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time throughout the country. Select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly […]
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Get Out in Front of 2018 Communication Trends—Join In, Jump On
Get Out in Front of 2018 Communication Trends—Join In, Jump On
As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]
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Jeunesse Wins Grand Stevie; Wendy Lewis Receives Gold Stevie for Lifetime Achievement
Jeunesse Wins Grand Stevie; Wendy Lewis Receives Gold Stevie for Lifetime Achievement
Lake Mary, Florida-based Jeunesse Global and its Founder and COO Wendy Lewis were honored at the recent 14th annual Stevie Awards for Women in Business, taking home a total of eight Stevie Awards during the event held in New York. Jeunesse garnered a Grand Stevie Award—the program’s highest honor—for placing third among the top five […]
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