Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]

I do not remember exactly when I first heard the question: Are we there? My memory is of a television commercial many years ago with two kids in the back seat of a car constantly asking their parents that very question. The question is indeed an excellent one. It is full of anticipation and excitement […]

Photo: Four-time CrossFit® Games champion Rich Froning leads participants in AdvoCare’s #GenerationFit workout event. The AdvoCare Foundation, which focuses on ending childhood obesity and encouraging kids to lead healthy lives, recently hosted #GenerationFit, a workout event featuring four-time CrossFit® Games champion, Rich Froning, at The Star in Frisco, Texas. AdvoCare founding family members and Distributors were among the […]

4Life Research, a Sandy, Utah-based immune health company, has appointed Ivan Huang as general manager of 4Life Taiwan and Daniel Taylor as senior director of the newly created business intelligence department. Huang, who has an educational background in international trade, started in network marketing as a distributor. Since 2004, he’s held a variety of corporate […]

LifeVantage Corp., a Sandy, Utah-based health and wellness company, has commenced a cross-border e-commerce model that leverages social marketing in China, making LifeVantage products available for the first time throughout the country. Select LifeVantage products will be available for purchase throughout China via a secure e-commerce website hosted in China. Products will be shipped directly […]

Youngevity International, an omni-direct lifestyle company based in Chula Vista, California, has launched a new social selling website designed to improve both the distributor and customer experience. The website, available in both English and Spanish, includes new business-building features, such as online event creation, along with improved search functionality and localized international pricing. The site […]

Sandy, Utah-based 4Life Research recently appointed two new general managers to its team. Paul Paez will be the new general manager of 4Life Ecuador. Jorge Chacon, who has served as the 4Life Ecuador general manager since 2011, will serve as the general manager of 4Life Peru. Paez has a degree in marketing and has been […]

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]

Plano, Texas-based AdvoCare International today announced the addition of Brett Blake to the executive team as its new President of Global Sales and Strategic Planning. “Brett’s deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights,” said Brian Connolly, Chairman and CEO. “We are fortunate to have him join the AdvoCare […]

Plano, Texas-based AdvoCare International recently introduced the Champion’s Pathway, a series of new bonus opportunities designed to recognize and celebrate the achievements of its Independent Distributors. The Champion’s Pathway is designed to assist Distributors in their goal setting and provide them with more opportunities to achieve a bonus. “The Champion’s Pathway will help guide our […]

Founded: 1984 Headquarters: Provo, Utah Top Executive: CEO Ritch Wood 2016 Revenue: $2.208 billion Global 100 Ranking: 11 Products: Beauty and Wellness Nu Skin Enterprises, the skincare and wellness company founded by Blake Roney, Sandie Tillotson and Steve Lund in 1984, has been able to consistently rank among the upper echelon of direct selling companies in the world because it has […]