Los Angeles-based Herbalife Ltd. has announced its intention to change the company name to Herbalife Nutrition Ltd. In addition, the third-largest direct selling company in the world announced several strategies designed to enhance shareholder value. According to the company, the name change to Herbalife Nutrition Ltd. reflects the company’s commitment to leadership and expertise in the field […]

LifeVantage Corp., a Sandy, Utah-based health and wellness brand, has welcomed Taylor Worre to serve as director of new leader experience. “We are pleased to have someone with Taylor’s experience in the industry work with us in this capacity, and we expect great things from him moving forward,” said LifeVantage CEO Darren Jensen. “This increased […]

Whether it’s a presentation during an in-home gathering, an impromptu meeting over coffee after work, a Facebook party or something else, direct selling representatives have more options than ever for sharing their respective products and business opportunities. What is it that moves a prospect to become a trialist and, ultimately, a customer? Clearly, the seller’s […]

In their first month of business, 4Life Research founders David and Bianca Lisonbee made $254 in sales. Today that would buy only about six containers of 4Life Transfer Factor Classic supplements. 4Life Research Founded: 1998 Headquarters: Sandy, Utah Top Executive: President and CEO Danny Lee 2016 Revenue: $316 Million Products: Cell-Based Health and Wellness. In 2017, their sales were $316 […]

Thirty-One Gifts is committed to empowering women—whether consultants, customers, or young girls struggling with confidence and other issues. This passion to help women is driven by Founder and CEO Cindy Monroe, who began the company 15 years ago in her basement. Thirty-One specializes in personalized handbags, totes, duffle bags, lunch bags and other carryall products. […]

Photo: Southwestern group service project in Dominican Republic. “THE MOST IMPORTANT THING THAT OUR INDIVIDUAL EXPERIENCES WITH SOUTHWESTERN PROVIDED was the development of character—doing what needed to be done whether we felt like it or not.” “Yes, the planning, goal setting and book-keeping were all good skills, but it was ‘hitting the wall,’ which we all […]

I do not remember exactly when I first heard the question: Are we there? My memory is of a television commercial many years ago with two kids in the back seat of a car constantly asking their parents that very question. The question is indeed an excellent one. It is full of anticipation and excitement […]

Roger Morgan founded Southlake, Texas-based pawTree in 2014, armed with the knowledge gained as a CEO of a multinational pet products company and service as a chairman of the American Pet Products Association. He became a student of the direct selling channel and has since expanded the company into all 50 U.S. states. Over the […]

The team at Direct Selling News is pleased to officially introduce our newly redesigned website: dsnsite.wpengine.com. Several months in the making, the redesign incorporates the new look we introduced in the print edition in January 2017 along with a mobile-friendly format, so you can get your direct selling news on the go. The new site […]

“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” —Benjamin Franklin Mr. Franklin’s words can be applied to any of his roles: newspaper publisher, inventor, postmaster, statesman and humorist. But his words have an especially keen meaning for DSA’s ethics and self-regulation program that has been a guiding force […]

Cosmetics giant Coty has announced that it saw a 19.4 percent jump in profits in its Consumer Beauty Division for the second quarter of fiscal 2018, which ended Dec. 31, due mostly to its social selling brand Younique. “Younique continued very strong performance with double-digit sales growth in the quarter with several countries increasing at triple-digit rates, including France, Germany […]

For a second consecutive year, Lake Mary, Florida-based Jeunesse garnered numerous awards at the AVA Digital Awards, an international competition recognizing outstanding work in digital communications. The global youth enhancement company garnered 10 Platinum, 5 Gold and 4 Honorable Mention awards for video and other digital media projects. One of the company’s newest video releases, […]