Amway, the No. 1 direct seller in the world, was recognized as a leading innovator at the 2017 Innovation Management Awards, hosted by IdeaScale, a crowdsourcing and innovation software provider. Ada, Michigan-based Amway was the winner in the category of Best Engagement Strategy. This competition category recognizes the IdeaScale community that detailed the most creative […]

SeneGence International, an Irvine, California-based global beauty brand, has hired Gregg Beall as its chief technology officer. Beall will be responsible for overseeing all technical aspects of the company and working with the executive team to grow the company’s information technology resources. “Gregg is a respected leader and we are thrilled to have him join […]

Choosing the best places to work in our channel is by no means easy. There’s some stiff competition out there, perhaps even more than you might find in other industries. That’s because direct selling was founded upon principles of exceptional service, personalization and taking care of one’s own. Those values are usually presented in the […]

When Brian Underwood saw how his high school basketball coach utilized his platform to create a second stream of income as a distributor for a direct selling company that was many times his coaching salary, that was it; he was hooked. PRÜVIT Founded: 2015 Headquarters: Melissa, Texas Top Executive: Brian Underwood, Founder and CEO Products: Health and Wellness […]

Immunotec has quite a compelling story to tell. Its 20-year history is rooted in groundbreaking scientific research and product innovation, which began 40 years ago in Canada. Immunotec Founded: 1996 Headquarters: Vaudreuil-Dorion, Canada Top Executive: CEO, Mauricio Domenzain 2017 Revenue: $101.5 Million Products: Immune-Boosting Supplements But the story isn’t over—by a longshot, according to new CEO Mauricio Domenzain. A […]

Direct selling prides itself on outstanding service, personalization and extensive support when it concerns the relationship between independent salespeople and their customers. We’re in the people business of course. But who makes up the backbone of this channel when it comes to engaging the sales field, fulfilling orders, planning events, manufacturing products and all of […]

John Addison spent 35 years in the corporate offices of one of the world’s largest direct selling companies, Primerica Inc., most recently serving as Co-CEO. Since his retirement, he wrote the best-selling book Real Leadership: 9 Simple Practices for Leading and Living with Purpose, and he now serves as president and CEO of Addison Leadership Group. […]

Douglas M. Lane, CFA, is a securities analyst with more than 20 years of experience covering companies that employ the direct selling business model. He leads a boutique equity research firm, Lane Research, focusing on those companies. His website is www.laneres.com, and he can be reached at doug@laneres.com. The six publicly traded direct selling companies […]

“In the long history of humankind,” Charles Darwin observed, “those who learned to collaborate and improvise most effectively have prevailed.” Change and disruption are the story of our times. The direct selling channel isn’t merely adapting by collaborating and improvising, but finding new opportunities to grow. While ill-informed critics sometimes will question the values of […]

USANA, a Salt Lake City, Utah-based cellular nutrition company, has announced its upcoming European expansion. On June 20, 2018, the company will open in Romania, Germany, Italy and Spain, increasing its global footprint from 20 to 24 markets worldwide. “Further expansion of USANA in Europe broadens our international reach, and we couldn’t be more excited,” said USANA CEO Kevin […]

Thirty-One Gifts, a Columbus, Ohio-based custom handbag and tote company, has launched Baby by Thirty-One, an online-only collection of specially designed diaper bags and thermals with baby-friendly personalization options available. Other items include nursery décor and organization favorites. “Moms have been using our Baby Product Line as baby diapers for years, and we’re thrilled to […]

Photo: St. Basil’s Cathedral in Red Square, Moscow, Russia Avon Products, the second-largest direct seller in the world, announced the grand opening of the first Breast Cancer Support Centre in Moscow, Russia, to provide support for women with breast cancer. The center, called Vmeste (meaning “together”), was founded by London-based Avon Products and the National […]