CBD

A recent story by the Chicago Tribune noted two direct selling companies—Hempworx and Zilis—that are giving moms new side hustles selling CBD oil. According to the article, CBD oil is the latest in a string of products that women, many of them mothers, are selling and recruiting others to sell. In the U.S., the availability of CBD products grew by…

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Simon Kneen

J.Hilburn recently announced design leader Simon Kneen has joined the company as chief creative officer. In this newly created role, Kneen will ensure creative vision across all customer touchpoints from collection design, styling and showroom presentations to retail stores. “Simon is an innovative and experienced leader of men’s design and is a perfect fit for our disruptive…

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In our January 2019 issue of Direct Selling News, we published a story on some best practices to employ when responding to misleading facts about your company or negative criticism of the industry. The article illustrates that sometimes it’s better to leave things alone because it can just bring more attention to the story. But, there are times when…

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Cybercrime

Vigilance, continuous learning are industry’s best defenses against cybercriminals. It has become a painfully common headline: “Cyberthieves breach company’s system, steal credit card numbers, Social Security numbers, birthdates, passport numbers . . .” High-profile corporations such as Target, Equifax and Marriott all have been robbed of massive amounts of valuable consumer data in recent years, proving…

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Conversation

E-commerce giants and the gig economy are fierce opponents, but direct selling’s unique marketing strategy could be its best chance to weather the competition. Meaningful human interaction can seem like a dying art in this digital age. Front porches have been replaced by neighborhood Facebook groups, teachers assign homework by email, and political candidates rely…

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Finding solutions to hyper growth has given Senegence a strong foothold on the future. SeneGenceFounded: 1999Top Executives: Joni Rogers-Kante, Founder, CEO and Chairwoman | Ben Kante, Chief Strategy Officer | Alan Rogers Kante, Chief Experience OfficerProducts: Health and WellnessHeadquarters: Foothill Ranch, CaliforniaEmployees: 400Operation & Manufacturing Centers: California and OklahomaCOUNTRIES: Currently operating in 14, expanding into Hong…

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Neora

With the launch of a new name and compensation plan, Neora brings a new aura to the company formerly known as Nerium International.   Neora (formerly Nerium International)Founded: 2011Headquarters: Addison, TexasTop Executive: Jeff Olson, Founder and CEO | Deborah Heisz, Co-CEOProducts: Skincare, Personal Care and Wellness   In the beginning, there was Nerium International, founded in…

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Authenticity and a genuine desire to help others are at the heart of the direct sales industry. The “Juice Plus+ Presents Motherhood” program illustrates that perfectly, helping moms create a healthy lifestyle for their family. The program is part of the company’s Healthy Starts for Families initiative to inspire healthy living and help families make…

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Powerful Marketing Tool or Compliance Nightmare? Personal websites are one of the most effective online marketing tools independent direct sellers use today. These websites, which are separate from company-provided replicated sites, allow direct sellers to build a personal brand and utilize their marketing and communications strengths to attract people to their business. Written content, as…

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One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The…

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