Bringing more investment into Direct Selling According to direct selling veteran Brett Blake, direct selling companies need more capital, but even more, they need the help of smart investors and savvy executives from outside the industry to close the gap between current practices and those that will help it scale into the mainstream of public […]

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]

LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its fourth quarter and full fiscal year ended June 30, 2019. For the fourth fiscal quarter ended June 30, 2019, the company reported revenue of $56.2 million, an increase of 4.0 percent as compared to $54.0 million in the fourth quarter of fiscal 2018. Revenue in the Americas for the fourth quarter decreased 2.9 percent […]

LifeVantage, the Sandy, Utah-based direct selling company, recently celebrated its tenth anniversary. At the company’s recent bi-annual event in Kansas City, Missouri, LifeVantage CEO Darren Jensen took attendees on a trip down memory lane and also painted a picture of the coming decade. “We began in a lab with a single, powerful scientific discovery—a discovery […]

LifeVantage Corporation announced it has been added to the Russell 3000® Index following the annual reconstruction, effective after the market opened on July 1. Annual reconstitution of the Russell US Indexes captures the 4,000 largest US stocks as of May 10, ranking them by total market capitalization. Membership in the Russell 3000 Index, which remains in place for one […]

The U.S. Direct Selling Association (DSA) recently announced elected officers and directors to the association’s Board of Directors.   Officers and directors of the association are recognized leaders who have earned the respect of their colleagues and the public and are committed to lead and direct the affairs of the association. The board officers will each serve one-year […]

LifeVantage (LFVN)  opened for business in Belgium, marking the company’s third European market launch in as many months. “Our expansion strategy in Europe has been deliberate and aggressive, particularly this calendar year,” said LifeVantage CEO Darren Jensen. “It’s indicative of the traction the LifeVantage biohacking movement continues to gain in that part of the world, […]

Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile […]

LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its third quarter ended March 31, 2019. The company reported revenue of $56.0 million, an increase of 10.8 percent as compared to $50.6 million in the third quarter of fiscal 2018. Revenue in the Americas for the third quarter increased 6.2 percent compared to the third quarter of fiscal 2018 and revenue in the Asia/Pacific & Europe region […]

LifeVantage announced that it is expanding its footprint in Europe by launching in Spain. The new market opened as part of the company’s European Leadership Academy in Barcelona. Spain is open for both distributor enrollments and customer orders. LifeVantage will initially offer select products, including its flagship Protandim Nrf2 Synergizer® supplement. “We are extremely pleased with […]

What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]

LifeVantage Corporation (Nasdaq: LFVN) reported financial results for its second quarter ended December 31, 2018. Revenue increased 17.6% to $58.2 million year over year and 4.6% sequentially; Revenue in the Americas increased 15.0% year over year and 3.3% sequentially. Revenue in Asia/Pacific & Europe increased 25.0% year over year and 8.2% sequentially; Active members increased 8.2%, including independent distributor growth of 6.5% and active customer […]