The Korea Corporate Reputation Institute recently analyzed the brand reputation of eight rental service companies in Korea and awarded Coway with the top spot. Considered in this ranking are participation value, communication value, social value, market value and financial value. The Brand Reputation Index is based on consumer online habits that have an impact on […]

Coway was recognized for its product design excellence for the 15th consecutive year by the Red Dot Design Award and for the 13thconsecutive year by the iF Design Award.  Included in the awards were: AP-2021A, a tower-type air purifier constructed to look like art AP-1720H, an air purifier designed to mimic furniture that blends into the […]

Coway’s partnership with Grammy-nominated group BTS, announced last month, is now seeing proof of success. The company’s new YouTube ad featuring the South Korean Kpop superstars racked up 10 million views and more than 25,000 comments in just 17 days.

South Korean direct selling company Coway, which specializes in home appliance rentals, was honored by the Business Integrity Society at its BIS Summit 2021 Anti-Corruption Awards. The award ceremony was held by the UN Global Compact and the Korea Social Responsible Investment Forum at the Four Seasons hotel in Seoul. Coway was chosen as an […]

Coway announced it has hired the seven-member South Korean boy band BTS to promote its products worldwide. The deal is part of the company’s efforts to boost its customer numbers and leverage the band’s popularity to reach a wider audience through different digital content that will appeal to younger consumers. “We decided to hire global […]

Korean direct seller Coway recently announced a charitable donation of air purifier units to Commodore Sloat Elementary School in San Francisco. “As part of our mission and continued focus on helping people live healthier lives, providing these air purifiers allows us to further cement this effort,” said Kevin Shim, director. “We believe that children should have the […]

Korean direct seller Coway recently announced a charitable donation of air purifier units to Commodore Sloat Elementary School in San Francisco. “As part of our mission and continued focus on helping people live healthier lives, providing these air purifiers allows us to further cement this effort,” said Kevin Shim, director. “We believe that children should have the […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]