South Korean direct selling company Coway, which specializes in home appliance rentals, was honored by the Business Integrity Society at its BIS Summit 2021 Anti-Corruption Awards. The award ceremony was held by the UN Global Compact and the Korea Social Responsible Investment Forum at the Four Seasons hotel in Seoul. Coway was chosen as an […]

Coway announced it has hired the seven-member South Korean boy band BTS to promote its products worldwide. The deal is part of the company’s efforts to boost its customer numbers and leverage the band’s popularity to reach a wider audience through different digital content that will appeal to younger consumers. “We decided to hire global […]

Korean direct seller Coway recently announced a charitable donation of air purifier units to Commodore Sloat Elementary School in San Francisco. “As part of our mission and continued focus on helping people live healthier lives, providing these air purifiers allows us to further cement this effort,” said Kevin Shim, director. “We believe that children should have the […]

Korean direct seller Coway recently announced a charitable donation of air purifier units to Commodore Sloat Elementary School in San Francisco. “As part of our mission and continued focus on helping people live healthier lives, providing these air purifiers allows us to further cement this effort,” said Kevin Shim, director. “We believe that children should have the […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]