Mary Kay Inc., through its Mary Kay Ash Charitable Foundation, gathered hundreds of participants for its 2025 MK5K. The virtual and in-person event featured 53 fundraising teams and 248 individual donors who raised more than $40,000 to support people living with cancer and to help women experiencing domestic violence.

Canadian direct selling company Tocara announced the addition of a skin care line to its product portfolio. The seven-product skin care regimen is made from clean, organic ingredients, botanicals and actives and designed in collaboration with a Montreal-based developer to offer “clean beauty, powered by nature.” Known for its affordably priced fashion jewelry, the company […]

Farmasi announced the opening of a dedicated warehouse in Buffalo, New York that will serve customers and influencers across Canada.

Oliveda International Inc., the parent company of Olive Tree People, announced that it will begin a pre-launch phase in Canada this month. The company’s rollout in the US saw quick and sustained momentum, growing to 60,000 waterless beauty consultants in two years and shipped out 10,000 packages per day.

Partner.Co welcomed hundreds of entrepreneurs and leaders for its first-ever Canadian Connect event in Calgary. Attendees were introduced to the Partner.Co culture and value system and had the opportunity to participate in educational seminars and deep dives from industry veterans and Partner.Co executives to gain insights for building a successful business.

The ongoing imposition of tariffs—along with the uncertainty surrounding their implementation—continues to disrupt cross-border direct selling between the US and Canada.

According to the Direct Sellers Association of Canada, Canadian direct selling companies are planning to “get back to basics” in the coming months and years. Recruitment and retention have long been an important part of the direct selling model in Canada, but DSA Canada officials say leaders in the country are placing a renewed focus on these basics to build a solid foundation for new business growth.

Lorde + Belle announced its official pre-launch in Mexico and Canada. The company has already built a presence and worked within the markets over recent months to create what it describes as “foundational work” that will ready the region and the company’s staff for the official launch.

Nature’s Sunshine announced a partnership with the Hamilton Tiger-Cats Football Club. The Canadian football team was officially formed in 1950 through a merger between the Hamilton Tigers and Hamilton Wildcats, although local legend states that the team was established in 1869.

Luxury and lifestyle brand Bella Grace Global announced it will be targeting key markets in Europe and the Middle East as part of its global expansion strategy.  At the same time, the company also announced the introduction of product launches in Canada and Australia, and a new product suite that includes a collagen-focused wellness formulation […]

eXp Realty’s luxury real estate program, eXp Luxury, has officially launched in Canada. eXp Luxury initially launched in the US in late 2022, and expanding into Canada marks the first step in its international expansion strategy. 

MONAT Global Corp’s philanthropic movement, MONAT Gratitude, Inc., celebrated veterans and first responders by raising $255,474 through sales of their Grateful Every Day Set. The company donated 100 percent of every sale from the limited-edition sets to veteran and first responder non-profit organizations in the United States, Canada, the UK, Ireland and Poland. In a […]