According to the Direct Sellers Association of Canada, Canadian direct selling companies are planning to “get back to basics” in the coming months and years. Recruitment and retention have long been an important part of the direct selling model in Canada, but DSA Canada officials say leaders in the country are placing a renewed focus on these basics to build a solid foundation for new business growth.
A few of the fundamental components of expanding a brand’s independent sales consultant numbers include the leveraging of technology and social media, ramping up in-person events, providing targeted training and offering sales accelerator programs. These practices and more will be key topics of the upcoming DSA Canada Connect 2024 Conference, which will provide the latest Canadian industry data and offer networking opportunities for industry leaders and peers.
“Everybody keeps saying that this industry is cyclical, but the tools and tactics needed to get out of each dip in the cycle are different,” said Peter Maddox, DSA Canada President. “What worked before won’t necessarily work this time, so it is important for our organization to provide a forum to help members discuss their challenges and find solutions.”
For companies who are local to Canada, or those considering an entrance into the Canadian market, the event will help clarify the Canada-specific industry statistics and trends that can inform the strategic planning and decision-making unique to this region.
