Natura announced it will be closing its subscription program on May 31st and shuttering its US operations on June 30th. Following restructuring efforts, the company is now focused on growth and sustainability in its Latin American markets. The company divested its assets of The Body Shop and Aesop in 2023 and sold its Avon operations in Russia earlier this year.
“Bringing the soul and beauty of the Brazilian Amazon into your daily life, especially through our community of subscribers, has been a true honor,” the company wrote in a statement to its US subscribers. “Together, we shared more than just products; we shared a vision of beauty that creates a positive impact and celebrates the power of relationships.”
The company also offered what it called a “farewell gift” to subscribers of 65% off sitewide until May 17th.
“Natura continues its mission across Latin America, remaining the home of conscious beauty and well-being,” the company wrote. “If your journey ever leads you to Brazil or anywhere across our region, please come visit us! We will be there with open arms.”
