Oliveda International Inc., the parent company of Olive Tree People, announced that it will begin a pre-launch phase in Canada this month. The company’s rollout in the US saw quick and sustained momentum, growing to 60,000 waterless beauty consultants in two years and shipped out 10,000 packages per day.
Following the Canada launch this month, the company plans to enter Europe in October. Olive Tree People Europe AG will drive expansion from its home base in Switzerland.
“It took me over 21 years to realize that direct-to-consumer sales, rather than retail, is the perfect match for waterless beauty,” said Thomas Lommel, Oliveda International CEO. “No marketing campaign in the world – not even the largest campaign and not the most exclusive retail stores – can communicate and deliver waterless beauty more successfully than our waterless beauty consultants in the US, and soon in Canada and Europe.”
