As global direct selling companies search for their next major growth engine, one market continues to separate itself from the rest: Mexico. Mexico sits at the intersection of demographics, entrepreneurship, culture and digital acceleration. It has the scale of a major global economy; the relationship-driven culture that direct selling thrives in; and the strategic advantage of being directly connected to the United States.

Direct Selling University’s (DSU) Spring 2025 EVENT was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and unify in a mission to improve the industry for all.

Direct selling University’s Fall Event (DSU) was a landmark gathering for the direct selling industry. Hundreds of executives from over 120 different direct selling companies attended, and the event was a remarkable showcase of cutting-edge insights, invaluable networking opportunities and actionable strategies.

In celebration of its Global Giving Day, Plexus Worldwide organized a campaign to encourage Plexus Brand Ambassadors, customers and employees to volunteer at local nonprofits that address hunger within five different Mexican states.