At DSN's Marketing Mastery Deep Dive—held February 25 in Lehi, Utah—we addressed the marketing realities facing direct selling companies today. Hosted by DSN Founder & CEO Stuart Johnson and emceed by CMO and Speaker Kathleen Ross, this event brought together candid executive perspectives, practical education and real-word case studies from leaders successfully navigating the same complex marketing landscape you face every day.
Innovation has been the heartbeat of direct selling for more than 150 years. It is what transformed a door-to-door book business into a $200 billion global industry that now spans wellness, beauty, home, energy, real estate, financial services and travel. And it is what must carry us forward again.
Nowsite, a leader in sales enablement for the direct selling industry, has continued its strategic partnerships with direct selling companies. Nowsite announced the addition of partnerships with LifeWave, ACN and Nikken.
Direct Selling University’s (DSU) Fall 2025 event was an electrifying blend of innovation, inspiration and industry connection, welcoming hundreds of leaders from across the channel to explore cutting-edge trends and come together to chart the future of the industry.
The past two years have been a season of resets. Bankruptcies, closures and pivots captured the headlines, but another equally important story has been consolidation. While the word can feel like a euphemism for weakness, the reality is more nuanced.
May is Asian Pacific Heritage Month, and in honor of this occasion, Direct Selling News is taking a thorough look at this potentially game-changing demographic. The percentage of the global direct selling salesforce that identifies as Asian or Asian American is growing.
To celebrate what it called an “historic strategic merger” with ACN Korea, Neora held an event at the ASTRA in Seoul, Korea. The event signaled the next step in Neora’s expansion in the Asia-Pacific region and its e-commerce launch in China.
Direct selling University’s Fall Event (DSU) was a landmark gathering for the direct selling industry. Hundreds of executives from over 120 different direct selling companies attended, and the event was a remarkable showcase of cutting-edge insights, invaluable networking opportunities and actionable strategies.
While most of the direct selling channel battled decline, a majority of the industry's service companies enjoyed a pattern of steady, stable growth. DSN takes a deep dive into what's behind this sector's success story.
In its largest gathering of direct selling executives to date, Direct Selling University (DSU) offered two days of education and training sessions from the experts and thought leaders behind today’s most successful brands and marketplace movements.
Scandinavia-based Zinzino announced a strategic partnership that would allow it to acquire ACN’s European distributor database after ACN finalized plans to wind down its direct selling operations in Europe.
Neora, LLC announced it has acquired ACN Korea as part of Neora’s strategic and ongoing expansion across the Asia Pacific market.