Reliv Q2 Net Sales Down 15%
Chesterfield, Mo.-based Reliv International, Inc. recently reported its financial results for the second quarter of 2018. Net sales for the quarter were $8.5 million, compared with net sales of $10.0 million in the second quarter of 2017.
Net sales in the United States decreased to $6.3 million in the second quarter of 2018, which represented a 15 percent decline in net sales when compared to the prior-year quarter. Net sales in Reliv’s foreign markets decreased 17 percent in the second quarter of 2018 compared with the prior-year quarter. Net sales in Europe and Asia decreased by 21.2 percent and 10.5 percent, respectively, in the second quarter of 2018, along with decreases in all other regions except for Mexico.
“We continue the work of revitalizing sales in the United States and other markets around the Reliv world,” said CEO Ryan A. Montgomery. “The results of the second quarter are not indicative of the process that’s underway. We have a number of initiatives in progress that we believe will lead to better results for the remainder of 2018 and forward.”
As of June 30, 2018, Reliv had 31,140 distributors and preferred customers—a decrease of 11.3 percent from June 30, 2017—of which 3,200 are Master Affiliate level and above. The number of Master Affiliates decreased by 14.2 percent compared to the year-ago total. Master Affiliate is the level at which distributors are eligible to earn generation royalties.
Montgomery stated the initiatives in progress include further product development, technology enhancements, refocus of distributor incentives and streamlining international operations.
