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Technology is greatly impacting the direct selling experience—from how companies present their messages and products to how distributors employ new tools, to how consumers react to the speed of delivery on services.
The story of direct selling in 2009 and 2010 is much the same as it was worldwide for all industries. Developing nations continued to rise, and China and India were standouts for significant growth. More people were clamoring for additional income opportunities, but overall direct sales numbers were generally lower than they were a few years ago. In short, less was more around the world.
Amway, Immunotec Inc., 4Life, Herbalife, Nuriche, Lifemax, SeneGence International, Oxyfresh Worldwide Inc.,
PartyLite U.S., Herbalife, The Southwestern Company, Rodan + Fields Dermatologists, Immunotec Mourns Passing of Senior VP Dr. Wulf Droge, Ph.D.
After hearing the details of the much-anticipated Irish ‘bail-out’ by the EU, it’s doubtful the economic situation here will see much improvement over the next few months and into the coming year.
Live healthy. Change lives. Those are more than just slogans at Herbalife. The positive philosophies reach its distributors and customers, of course, but the company stretches far beyond the immediate Herbalife community with its constructive messages and actions. Through the Herbalife Family Foundation (HFF), it also brings them to children in need around the world.
While the economic downturn of the past few years has forced many consumers to tighten their belts on discretionary spending habits, sales of weight loss products has remained consistent and, in many instances, experienced tremendous growth over other products offered by the direct selling industry.
More and more U.S.-based direct selling companies are looking abroad to capture the growing demand for new products and career opportunities. Regional markets in Eastern Europe, Latin America and Asia are leading the industry in growth of salesforce and revenue.
Beauty and personal care products remain a cornerstone of the direct selling industry.
The big news within the industry over the past 30 days has been the Avon acquisition of Silpada! When we saw the first release come through we could only think: “WOW! What a story!” Having been around the direct selling industry for many years it was not difficult for me to remember the beginnings of Silpada, for it was only about 13 years ago that they started. If you don’t know the story, it is definitely worth a trip to their website to browse this company and review its beginnings and its mission. Talk about dreams coming true, this is quite a story, but there are many stories within this story.
One hundred years in the making, the 2010 Direct Selling Association’s (DSA) Annual Meeting commenced June 5 with board and committee meetings, ending June 8 with a red-carpet gala celebrating this achievement and the industry.