MONAT Global Corp recently announced it has expanded its naturally based anti-aging products beyond haircare with the introduction of MONAT Skincare.
Co-founder and CEO Ray Urdaneta announced the company’s evolution into skincare at the company’s annual conference on Sept. 14.
“Natural anti-aging innovation is the core of who we are as a company,” said Urdaneta. “We are always looking ahead and asking, ‘What’s next?’ As we’ve optimized our haircare products to wild success, we’ve known for some time that we wanted to bring what we’ve learned about anti-aging beyond haircare.”
MONAT will launch into the skincare market with eight products: Be Balanced™ Foamy Cleanser, Be Balanced™ Lightweight Moisturizer, Be Gentle™ Creamy Cleanser, Be Gentle™ Nourishing Moisturizer, Berry Refined Scrub™, Eye Smooth™ Nourishing Eye Cream, Rewind™ Age Control Nectar and Skin Revitalizing Essence™.
The company also announced its European expansion into Ireland and Poland this fall. The company had a successful launch in the U.K. in 2018.
“MONAT has seen explosive growth in the United States since 2014 and continued that success with our U.K. launch last year,” said Stuart MacMillan, president of MONAT Global. “Now we are ready to bring our products and business opportunity to entirely new audiences in Ireland and Poland.”