LifeVantage Names Kristen Cunningham Vice President of Field Development

LifeVantage announced Kristen Cunningham will join the company as the new Vice President of Field Development. Cunningham built her career in the direct selling industry, serving as a leader in the field, then taking on a number of corporate roles that focused on developing and launching systems to increase company enrollment.

“We are looking forward to having Kristen on board at LifeVantage,” says Chief Sales and Marketing Officer Justin Rose. “Kristen not only brings experience and the right skill set to this position; she also brings a unique understanding of the challenges distributors face in the field.”

Cunningham’s new role will include partnering with team leaders in the U.S. and Canada to help them develop a more proactive approach to their revenue goals and business plans. After a year of lockdowns and social distancing, Cunningham looks forward to building relationships with leaders and enhancing the company’s culture, both of which she believes are an important component to LifeVantage’s future financial success.

“Culture is a big thing,” Cunningham says. “Internally, we want distributors to feel supported and able to progress.”