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Direct Selling Companies Make a Difference on GivingTuesday and Beyond

BY DSN Staff Writer | December 05, 2025 | read / Daily News

The direct selling channel made a powerful impact during this year’s GivingTuesday, an annual event that fosters a global generosity movement to drive positive change through charitable giving on the Tuesday after Thanksgiving,

The Juice Plus+ Company and its philanthropic arm, The Juice Plus+ Foundation, continued its long-standing partnership with St. Jude Children’s Research Hospital at the St. Jude Memphis Marathon Weekend. Juice Plus+ has partnered with St. Jude for more than two decades, raising funds to advance pediatric research and treatment, as well as the promise that parents will never receive a bill for treatment, travel, housing or food.

“We believe health is built not just in the body, but in the community,” said Gina Ghura, Juice Plus+ Chief Marketing Officer. “Being part of the St. Jude Marathon Weekend for over two decades is an honor and together, we run for hope, for breakthroughs, and for every child who deserves a chance. I look forward to running alongside my colleagues and the greater community as we raise both funds and awareness.”

Herbalife, through its Herbalife Family Foundation, awarded $5 million in grants through its Casa Herbalife Program to more than 165 nonprofit organizations across 60 countries and territories. This funding will expand access to nutritious meals, educational resources and safe, supportive environments for at-risk and underserved children and families around the world.

“We believe every person deserves the opportunity to thrive and build a better future,” said Rob Levy, Herbalife Family Foundation board member and Herbalife president. “We are inspired by our distributor community and employees who come together year after year to act upon that belief and create lasting impact in communities around the world.”

dōTERRA announced that it will be donating $20 for every purchase of its essential oil blend Together Touch, available for a limited-time. Donations will support the dōTERRA Healing Hands Foundation, which funds initiatives that support health, education and crisis-relief around the world.

“Giving Tuesday is a powerful reminder of what we can accomplish when we come together,” said Misty Bond, dōTERRA Vice President of Corporate Relations and Philanthropy. “Together Touch allows every customer to join us in creating real, measurable impact. Each bottle purchased becomes part of a collective effort to strengthen communities and transform lives through dōTERRA Healing Hands projects.”

Sunrider International celebrated its fifth consecutive year of partnership with Engage Now Africa (ENA) to support the organization’s mission to heal, rescue and lift communities in need across Africa. Sunrider’s financial support of ENA has been critical to its integrated malnutrition program in Sierra Leone, where vulnerable children and mothers receive life-saving nutritional support and education.

“Every child deserves the chance to grow strong and flourish,” said Sunny Beutler, Sunrider International CEO. “Malnutrition isn’t just a health crisis—it is both a cause and a consequence of poverty. Through our partnership with Engage Now Africa, we’re empowering women and children to build healthier, stronger futures.” 

Posted in Daily News and tagged doTERRA, Gina Ghura, Giving Tuesday, Herbalife, Juice Plus+, Misty Bond, Philantrophy, Rob Levy, Sunny Beutler, Sunrider International.
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