Vorwerk & Co. KG

Vorwerk logo

Vorwerks core business is the global direct sale of Kobold vacuum cleaner, Thermomix kitchen appliance, Twercs Tools, Lux Asia Pacific products and Jafra Cosmetics. The Vorwerk family also includes the akf bank, Vorwerk flooring and its sister group, HECTAS.


Revenue Rank
$4.19 billion 4

Country: Germany

Sales Method: Party Plan

Compensation Structure: Single-Level

Products: Appliances; Clothing and Accessories; Cosmetics; Home decor; Kitchenware; Personal Care

Markets: 70

Primary Market: United States; Mexico; Europe

Salespeople: 633,128

Employees: 12,227

Headquarters: Wuppertal, Germany

Executive: Reiner Strecker

Year Founded: 1882

Website: www.vorwerk.com


Latest Articles

DSN Announces the 2018 Global 100!

May 2, 2018

Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.

Vorwerk’s Thermomix Wins Top German Marketing Award

December 1, 2017

Vorwerk, the Wuppertal, Germany-based seller of household products, won top honors during the recent 44th German Marketing Day. The company…

Building Strategy for Future Growth

June 1, 2017

IN THIS ISSUE: 2017 DSN Global 100 List DSN Makes its Global 100 Celebration an Event to Remember Frequently Asked…