Shaklee Corp. is an American manufacturer and distributor of natural nutrition supplements, weight-management, beauty, and household products. The company is known for its green outlook, social responsibility efforts and commitment to safe and effective natural products.
It started as a catchy phrase, a marketing mantra. “Working smarter, not harder” is a term that began to be tossed around in the late 1980s to encourage people to be more efficient at the office so that they could then spend more time doing what they truly enjoyed. Now it has come to mean so much more.
Next month I’ll celebrate two important milestones—my 54th birthday and the 35th anniversary of the day I was recruited into direct selling by a man wearing a polyester leisure suit with white platform shoes.
Direct sellers, especially those with nutritional products, have long counted athletes as some of their biggest fans. By landing high-profile sponsorships with Major League Soccer teams, Olympic gold medalists and IndyCar drivers, direct selling companies are enhancing both their businesses and their brands.