Texting has evolved from being a marketing tool to an overall customer service strategy. Direct selling companies can implement these five SMS strategies to attract, communicate with and retain more customers.

The direct-to-consumer (DTC) business model has skyrocketed over the last three years, as customer habits and technology evolved during the COVID pandemic and beyond. According to Paddle, 81 percent of consumers will make at least one DTC purchase over the next five years.

On average, many companies are redirecting money once used for office space expenses for more employee events and trips.

The TV shopping experiences many of us remember on QVC or Home Shopping Network may be old hat, but live shopping is back in a huge way. In fact, it could direct ecommerce in the coming years, and savvy direct selling companies are figuring out how to implement it into their marketing efforts.

ChatGPT is a free simulated chatbot created by Open AI originally designed for customer service, but its uses have multiplied drastically since it launched in November of 2022.

WHILE ONLINE VIDEO continues to trend toward shorter content, YouTube is investing heavily in its YouTube Shorts feature attempting to be the platform of choice for creators.