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Forward Thinking
Forward Thinking stories are concise, straightforward takes on the culture, events and technology that shape the channel. They explore everything from social media and tools to incentives and innovations.
Forward Thinking
BY DSN Staff
July 01, 2019
Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can […]
Forward Thinking
BY DSN Staff
May 01, 2019
Proximity marketing has evolved for direct sellers. Proximity marketing continues to be a hot and evolving technology. In February, DigitalJournal.com noted an extensive study that estimated proximity marketing to reach $52 billion worldwide by 2023. But is it a viable tool for your distributors to attract a specific audience? Essentially, proximity marketing lets you market […]
Forward Thinking
BY DSN Staff
May 01, 2019
Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking” […]
Forward Thinking
BY DSN Staff
April 01, 2019
Are you using these Facebook Live updates to grow and engage your audience? When Facebook Live launched in 2016, it gave everyone on the platform the ability to instantly broadcast to and interact with their friends and followers. It has become one of the most effective ways for businesses to connect with and grow a […]
Forward Thinking
BY DSN Staff
March 01, 2019
THE POWER OF MOMENTS: WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT Author: Chip and Dan Heath (Simon & Schuster 2017) New York Times bestselling authors Chip and Dan Heath explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and […]
Forward Thinking
BY DSN Staff
March 01, 2019
A recent study on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. Proactively Telling Their Story and Defining Their Own Corporate Narrative. The word “culture” is […]
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