I truly believe that direct selling is the epitome of the American Dream: entrepreneurs from all walks of life striving to better themselves and improve the lives of their families by building a business of their own.

It’s an oft-told sidebar in the retelling of the Scentsy story: How the multimillion-dollar international party plan company began in a 40-foot metal shipping container on a sheep farm in Meridian, Idaho.

A wonder kid of sorts that exploded onto the direct selling scene in 2009, LifeVantage has seen its fair share of exponential growth and powerhouse performance of its products.

The story behind the creation of Pleasant Grove, Utah-based Q Sciences parallels a classic movie plot line.

The theme for DSA’s Annual Meeting in Phoenix this year is Reimagine. I’ll provide some context.

The direct selling industry today is at a critical juncture.