Four years ago, Jason Camper and Paul Gravette took their combined expertise in the technology, health and wellness and direct sales industries and charted a new course when they launched premium lifestyle brand Le-Vel.

In an industry based on the very premise of serving others, selecting a leader among leaders—one who exemplifies the best of what direct selling represents—is one tall order.

I truly believe that direct selling is the epitome of the American Dream: entrepreneurs from all walks of life striving to better themselves and improve the lives of their families by building a business of their own.

It’s an oft-told sidebar in the retelling of the Scentsy story: How the multimillion-dollar international party plan company began in a 40-foot metal shipping container on a sheep farm in Meridian, Idaho.

A wonder kid of sorts that exploded onto the direct selling scene in 2009, LifeVantage has seen its fair share of exponential growth and powerhouse performance of its products.

The story behind the creation of Pleasant Grove, Utah-based Q Sciences parallels a classic movie plot line.