High-stakes California PAGA and class action misclassification lawsuits present real and specific challenges to all direct selling companies.

If the majority of your revenue is submitted via orders online, then you are an ecommerce company. It’s who you are. But we direct sellers tend to not think that way. We are direct selling companies who use ecommerce. Direct selling is who we are, and ecommerce is something we use. Since direct selling is our identity, we let who we are determine what we do.

To better understand the significance of this drastic revenue increase and the growth patterns that surround it, Direct Selling News analyzed the financial trajectory of the top 100 direct selling companies in North America with at least $50 Million in annual revenue, and three international direct selling companies with at least $50 Million in North American revenue.

This month, we turn our energy to the insights gained on Retention. An interesting set of facts uncovered by the study is that retention may be made up of even more elements than we may have previously thought. In particular, the research highlighted an increasingly strong correlation between recognition and retention.

We comprised a list of the most successful of fledgling companies—the ones to watch. We snapshot a few of their stories here. To qualify, each company must be five years old or younger and have verifiable monthly sales surpassing the $1 Million mark.

Many companies are rushing to adopt new approaches and new programs to attract today’s social sellers, and—in doing so—many of the tried-and-true “best practices” of our channel are being questioned and even tossed aside like never before. Ready for a field development evolution? Here are some thought-starters worthy of some discussion at your office!