The results of our 2025 year-over-year Quick Poll don’t just describe the market—they surface the companies building real momentum within it. Those results tell a powerful story. The market is competitive, selective and increasingly unforgiving—but, more importantly, also full of opportunity for companies designed to win.

Latin America is no longer an “emerging opportunity.” It is an accelerating one. For years, global conversations about growth in direct selling have focused on North America and Asia. Those regions still matter deeply. But today, a third powerhouse is coming into focus—one defined not just by population size, but by culture, connectivity and an extraordinary hunger for opportunity. That region is Latin America.

Our rich history says it will start with leaders willing to take risks. Today, six frontiers stand out. Two involve new strategic approaches while the remaining four are product category opportunities that could fuel growth.

AI is already making work faster, cheaper and more scalable. What’s less discussed is how quickly AI is eroding one of the foundational assumptions of modern society: that seeing is believing.

At the DSA Legal and Regulatory Conference, Lois Greisman, Associate Director of the Division of Marketing Practices at the FTC, delivered remarks that underscored a clear regulatory shift: the FTC’s growing focus on misleading income claims and inadequate disclosures rather than traditional structural pyramid scheme analysis alone.

In Direct selling, leadership is your real product—everything else is packaging. Strong systems create growth. Strong leaders create momentum. But strong cultures create legacy. If your company is serious about surviving the next decade, leadership development must become a core competency.