The Direct Selling Education Foundation (DSEF) has a powerful mission: “To engage and educate the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.”

For its first six years, the theme song for LifeVantage Corp. seemed to be “The Long and Winding Road.” But when it transformed its sales model to direct selling, the lyrics changed to “Life in the Fast Lane.”

XANGO, Ampegy, It Works! Global, CieAura, SeneGence International^®, Jeunesse Global, ARIIX, WebSafety Inc.

The fundamental trends of sales and earnings for direct selling companies were not among investors’ top interests during August as broader economic concerns such as shaky European sovereign debt, political turmoil in the United States and an unprecedented downgrade of U.S. debt led the stock markets into a free fall, followed by a rally, followed by a free fall, followed by a … well, you get the picture.

The direct selling sector has officially corrected on Wall Street (a correction is defined as a 10% decline in the share prices of the publically traded companies measured), but so has the broader market, so we see no reason to fret about the sector overall.

On 11 May 2011, the Direct Selling sector became the first sector in Europe with a true European Ombudsman, or mediator.