Coway’s partnership with Grammy-nominated group BTS, announced last month, is now seeing proof of success. The company’s new YouTube ad featuring the South Korean Kpop superstars racked up 10 million views and more than 25,000 comments in just 17 days.

Tupperware launched four new stores in metro cities of India, including Kolkata, Chennai, Hyderabad and Thane. This launch is part of the brand’s aggressive expansion in the country, as Tupperware’s retail presence in India has grown to include 91 stores in 56 cities in less than two years. “Tupperware offers products that are experiential in […]

Farmasi announced a new sales record, reaching $3 million in sales of its limited edition VFX Pro Camera Ready Matte Liquid Lipstick in just two hours. At the original launch, the product sold out in less than an hour. To address the high demand, Farmasi leveraged its unique positioning as the owner of the largest […]

Avon recently announced it is expanding its African operations into Kenya. The company already has a strong presence in Southern and North Africa, as well as parts of Sub-Saharan Africa, including Botswana, Mozambique, Swaziland, Zambia and Zimbabwe. Kenya represents the biggest economy in the east Africa region. “Kenya has always been on our dream list, […]

South Korean direct selling company Coway, which specializes in home appliance rentals, was honored by the Business Integrity Society at its BIS Summit 2021 Anti-Corruption Awards. The award ceremony was held by the UN Global Compact and the Korea Social Responsible Investment Forum at the Four Seasons hotel in Seoul. Coway was chosen as an […]

The Hinode Group announced its plans for future international expansion, including Chile and Paraguay before the end of 2021. The company already has a strong Latin American presence, with operations in Bolivia, Colombia, Ecuador, Mexico and Peru. “Our plan is to be present in 30 countries by 2030, as sales in our international markets grew […]