Oriflame has been named the Official Fragrance Partner of Touring Shows in Europe and Mexico for Cirque du Soleil. Oriflame will now collaborate with Cirque du Soleil across a series of activations and initiatives to bring its fragrance artistry to the performances as part of a broader multisensory creative experience.

PM-International welcomed US Ambassador Stacey Feinberg, Deputy Chief of Mission Lewis Gitter and Chief of the Political and Economic Section Allison Waters to its international headquarters in Schengen Luxembourg. The delegation met with PM-International CEO Rolf Sorg and leaders to discuss entrepreneurship, international business development and future opportunities for cooperation.

BeFra has successfully completed its acquisition of Tupperware’s operating assets in Latin America, which are primarily in Mexico and Brazil. This acquisition also includes a perpetual, royalty-free and exclusive license to the Tupperware brand for the entire LatAm region.

Betterware de México, S.A.P.I. de C.V., also known as BeFra, has received authorization from Mexico’s Antitrust Authority for its acquisition of Tupperware operations in Latin America.

4Life embarked on its 2026 Tour Europe with an event in Barcelona, Spain. 4Life President and CEO Danny Lee and 4Life Chief Sales Officer Preston Richards, as well as Vice President of Europe Rafael Fernández kicked off the event, emphasizing the company’s commitment to science and research, and cast 4Life Founder David Lisonbee’s vision to […]

PM-International celebrates the grand opening of its new Valencia, Spain offices with a ribbon-cutting ceremony. The company previously kept offices in Jávea, but after 14 years of momentum and recent significant growth within the market, the company outgrew its capacity there.