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Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.
More and more U.S.-based direct selling companies are looking abroad to capture the growing demand for new products and career opportunities. Regional markets in Eastern Europe, Latin America and Asia are leading the industry in growth of salesforce and revenue.
“What’s in a name? That which we call a rose/ By any other name would smell as sweet.” —Romeo and Juliet, Act II, Scene II
Today more than 15 million people in the United States are engaged in a direct sales organization. While statistics from the Direct Selling Association show an annual increase in the overall salesforce growth rate over the past decade, the reality is that many of these first-time entrepreneurs will fall short of their dreams and disappear.