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Cover Stories take a deep dive into the month’s top trends or topics. These long-form articles can cover companies, issues or newsmakers in the direct selling channel.
“What’s in a name? That which we call a rose/ By any other name would smell as sweet.” —Romeo and Juliet, Act II, Scene II
Today more than 15 million people in the United States are engaged in a direct sales organization. While statistics from the Direct Selling Association show an annual increase in the overall salesforce growth rate over the past decade, the reality is that many of these first-time entrepreneurs will fall short of their dreams and disappear.
Yes, we are ambitious. Direct Selling News and all of the companies in this industry, that is. No challenge is too great. To illustrate this point, DSN created the Global 100, the top direct selling companies in the world, based on 2009 year-end wholesale revenue (in U.S. dollars).
The success of your business—of any business—relies on sustained growth over time. And sustained growth requires access to fresh opportunities in new markets with high growth potential. Fortunately, America has a long history of regenerating itself.
Direct selling companies are realizing that cause marketing can make a big difference in the bottom line.