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read / Company Spotlights

Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.

inCruises: Sights Beyond the Horizon
Company Spotlights
BY Jenny Vetter May 07, 2021
inCruises: Sights Beyond the Horizon
While traveling the world is on nearly everyone’s bucket list, very few families have the means to pack a suitcase and jet off to exotic locations. Frank Codina and Michael Hutchison are determined to change that, disrupting the cruise industry and making travel accessible to families around the world. With consistent growth, even in the midst of a challenging year for the travel industry, inCruises is positioned to sail even further into an exciting future.
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Herbalife: Renewal
Company Spotlights
BY Beth Douglass Silcox April 28, 2021
Herbalife: Renewal
Herbalife Nutrition plotted a strategy more than three years ago to continue the development of high-quality, science-based products that leverage global consumer trends and local preferences.
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USANA: Renewal
Company Spotlights
BY Beth Douglass Silcox April 28, 2021
USANA: Renewal
As USANA moved into 2020, the year started strong. A surprise, 100-day nutritional supplement review by the Chinese government had slowed their business in 2019. Still, they realigned their operational spend, invested in IT infrastructure, devised a new road map focusing on new categories, and started building momentum in their non-China markets.
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Total Life Changes: Renewal
Company Spotlights
BY Beth Douglass Silcox April 28, 2021
Total Life Changes: Renewal
“We were already experiencing quick momentum in quarters three and four in 2019, which carried over into 2020. We were very optimistic that we would see 2020 sales increase by 20 to 30 percent or even higher than the previous year,” recalls John Licari, Total Life Changes, chief operating officer.
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Prüvit: Renewal
Company Spotlights
BY Beth Douglass Silcox April 28, 2021
Prüvit: Renewal
Events—live, in-person events—create the heartbeat and culture of Prüvit. So, it was only logical that pre-planning for 2020 contained a huge dose of events, as the company’s excitement grew about expanding into more international markets; then, the world slammed shut in March.
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Princess House: Renewal
Company Spotlights
BY Beth Douglass Silcox April 28, 2021
Princess House: Renewal
In 2019, Princess House sales were in decline for the third year, and the company’s programs and communications strategies struggled to motivate or induce growth. Still, their discouraged field leaders remained loyal, and when three-months of evaluation wrapped at year’s end, Lynne Coté—part of the Board’s review—joined Princess House as president/CEO in January 2020.
Read More
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