For Princess House, the 2020 chaos was the perfect atmosphere to rethink, restructure and reorient the company, shifting course from several years of declining sales and scattered focus.

Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.

Atomy has marked its presence in the global market. The direct selling company based in South Korea recorded global sales of $1.48 billion in 2020, up 13.85 percent from the previous year.

With its acquisition of Avon in 2020, Natura &Co celebrates a network of four brands, more than six million people and a passion to create a ‘wave of change’ in the world.

Back in 1972, the “wellness industry” wasn’t an industry at all. It was a handful of passionate, health-conscious entrepreneurs like Gene and Kristine Hughes, founders of Nature’s Sunshine, who were driven to share how nutritional products could change lives. Today, Nature’s Sunshine is poised to reclaim its place as the leader of the industry it helped create.

Before it was The Happy Co., Elevacity was skillfully distributing joy. More than 410,000 customers enrolled within the company’s first two years of business—an almost 10:1 customer-to-distributor ratio—bringing in $15 million in sales each month. As people joined for the mood-enhancing and nootropic science-based products, they stayed for the warm and fun company culture. Organically, happiness became Elevacity’s trademark characteristic.