Avon is launching what may be a first in the world of fragrance: upcycled vanilla extract.
Far Away Beyond, Avon’s newest fragrance, is made from 100% upcycled vanilla beans that are destined to be discarded. These previously exhausted beans are put through a double distillation process to reveal new vanilla notes and then enriched with sandalwood, pear and jasmine florals to create the complete fragrance.
“We’re delighted at Avon to bring this first-of-its-kind fragrance to market, all at an accessible price point for today’s modern woman,” said Gina Ghura, Avon Global Head of Fragrance. “We sell more fragrance than any other brand so we’re proud that we can drive the sustainability agenda and fragrance artistry with products like Far Away Beyond. We’ve pushed and stretched vanilla further than ever before to create a unique and distinctive vanilla note with the power to transport the wearer to a place where they can feel their most glamorous. Far Away Beyond also marks the start of our fragrance sustainability journey since partnering with Natura &Co last year and we look forward to continuing to innovate.”
As part of the company’s commitment to sustainability, the discarded vanilla beans are ethically sourced from Madagascar in collaboration with local communities that directly benefit from sustainable partnerships.