Services have become the most consistent source of growth and stability in direct selling, outpacing nearly every other category and now representing more than $30 billion in annual US revenue. This isn’t happening in a vacuum. More than 70 percent of the US economy is services based, and the direct selling channel now mirrors that transformation—60 percent of the channel’s total volume now comes from services rather than products.

LR Health & Beauty SE reported on its business development in the third quarter of 2025. Sales during the period reached $76.8 million, with the first nine months cumulatively driving $242.9 million in sales. This cumulative amount represents a 1.8% decrease year-over-year.

At its 2025 conference, LifeWave celebrated its community and shared purpose and vision for the future. As part of that communal experience, LifeWave debuted a new asset video featuring William Shatner as “The World’s Oldest Intern.” In it, Shatner tours the LifeWave Welcome Center as a LifeWave intern and marvels at the center’s next-level innovation […]

Medifast, the parent company of direct selling organization OPTAVIA, announced a new focus on holistic metabolic health. This transformation will begin with its recently introduced Metabolic Synchronization, a system designed to reverse metabolic dysfunction with a “targeted reset” of the body’s metabolism.

Herbalife Ltd. celebrated the opening of its new Center of Excellence–Quality Control and Research and Development Labs. Located in Torrance, California, the facility represents a $7 million investment that integrates research and development with sensory science and quality control.

eXp Realty welcomed more than 4,500 attendees to its eXpcon Miami event. The annual conference offered three days of education, major announcements and empowerment.

K-Beauty brand RIMAN officially launched in London. The company made its European debut with a RIMAN UK Grand Opening event at the Novotel London West, showcasing its brand philosophy, core product lines and strategic roadmap for Europe.

Bellame Beauty debuted a new business model that it is calling the Omni Marketing Opportunity. This new structure will unite affiliate marketing, influencer reach and direct selling into one platform and eliminates the typical barriers to entry, like enrollment fees, monthly costs and required purchases. Brand Partners receive a personalized digital boutique, free professional content, […]

Betterware de Mexico, SAPI de CV, now known as BeFra, announced its financial results for the third quarter of 2025. The company stated that it significantly strengthened its third quarter profitability and operating cashflow. Revenue during the quarter improved 1.4% year-over-year, with a 22% increase in EBITDA and a 71% increase in EPS.

eXp Realty announced a Sports & Entertainment division within eXp Luxury, designed to serve high-profile clientele through elevated real estate services. Certified agents will gain access to exclusive branding materials and a “discrete global network built for the demands of clients in professional sports and entertainment.”

The Phoenix Business Journal, as part of its Corporate Philanthropy Awards, recognized Alec Clark as its 2025 Philanthropic CEO of the Year. As President and Founder of Plexus, Clark volunteers alongside his corporate staff and Brand Ambassadors at community events across the nation, promoting the mantra, “if you are blessed, be a blessing.”

USANA Health Sciences, Inc. announced its financial results for the third quarter of 2025. Net sales increased 7% year-over-year, reaching $214 million, up from $200 million. The company experienced a net loss, however, of $6.5 million, compared to net earnings of $10.6 million in Q3 2024.