Tools. Listening. Cascading and High Leverage Activities. IN OUR PREVIOUS JANUARY COLUMN, we launched the concept of thinking strategically about everything in order to get the best results, which is what I do every day in working with top executives. In that article, we talked about gaining strategic clarity on the things that matter the […]
It’s the Stories that Matter Most. Recognizing the power of story through person to person connections. SOMETIMES YOU FIND A JOB, and sometimes a career finds you. This was the case with noted speaker and author Kindra Hall. Her expertise is in strategic storytelling—helping people in using story to captivate their audience, influence behavior, and, […]
THE POWER OF MOMENTS: WHY CERTAIN EXPERIENCES HAVE EXTRAORDINARY IMPACT Author: Chip and Dan Heath (Simon & Schuster 2017) New York Times bestselling authors Chip and Dan Heath explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and […]
IT HOLDS THE KEY TO PROTECTING your company from legal and reputational harm. IN RECENT years, a growing number of class action lawsuits have been filed against some of the direct selling industry’s leading companies. The fact is, no one is immune when class action lawyers get you in their crosshairs. The best way to […]
A recent study on reputation building by The Reputation Institute revealed six key things successful companies do consistently. The common thread? They take control of their brand and shape their message. Here are the six key factors the study revealed: 1. Proactively Telling Their Story and Defining Their Own Corporate Narrative. The word “culture” is […]
If, and when, to outsource your distribution, warehousing, and fulfillment services. The term third-party logistics or “3PL” has become antiquated as it conjures up a siloed client/vendor arrangement. Being partners foster more collaborative strategies, and can yield benefits for your business and your customers, over and above the pure play of outsourcing your supply chain. […]
Alexa can update Ambit Energy consultants on their current customer count and more about their business. Voice-activated virtual assistants aren’t just for playing your favorite music or reminding you to pick up bananas at the grocery store. They also can help home business owners run their business. Amazon’s Echo devices are still king of the […]
Does your compensation plan reward the right behaviors? IF YOU’VE ever seen the 2011 film Moneyball, you can recall the premise: Billy Beane, general manager of the Oakland A’s (portrayed by actor Brad Pitt), sets out to rebuild his failing team. His strategy: turning to hard numbers to identify the diamonds in the rough who […]
Most of us know the game “Telephone” where one person whispers a statement to their neighbor, and that person turns to their neighbor and repeats the statement as they heard it. The further down the line, the more the statement is misinterpreted and altered. In today’s fast-paced digital environment, unchecked or even false information can […]
CEOs mull the merits of political and social activism. Last fall Nike made big news with a commercial featuring Colin Kaepernick, the first NFL player to kneel during the national anthem before games to protest racial inequality and police brutality. The spot included other athletes who’ve made bold moves for their reasons. So, the overall […]
What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]
Tupperware Brands Corporation recently announced the appointment of Cassandra “Sandra” Harris as executive vice president and chief financial officer effective April 1, 2019. Harris succeeds Michael Poteshman, who recently announced his retirement after a 25-year career with the Company. He will remain until March 31, 2019, and provide consulting services through September 30, 2019, to ensure an orderly transition. “We […]
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