Global beauty brand SeneGence International today announced that Adrienne Murphy has been named vice president of Global Sales. An established industry veteran, Murphy brings more than 25 years of sales experience to her role with SeneGence. She has previously worked with direct sales companies in director and vice president roles. “I’m so pleased to have […]

Nu Skin Enterprises, Inc. (NYSE: NUS) and USANA Health Sciences, Inc. (NYSE: USNA) announced first quarter 2019 results. Nu Skin reported first quarter 2019 net sales of $623.6 million, a 7 percent increase over to $616.2 million for the prior-year period. Regionally, net sales in Mainland China were up 12 percent, helped in part by the successful […]

China’s 100-day action to crack down on illegal practices in the health products market, including those by direct selling companies, has ended. A total of 49 direct selling products have been revoked. Earlier this week, the 13 Chinese departments that launched the nationwide 100-day campaign in January to rectify the health market chaos jointly held a […]

Proximity marketing has evolved for direct sellers. Proximity marketing continues to be a hot and evolving technology. In February, DigitalJournal.com noted an extensive study that estimated proximity marketing to reach $52 billion worldwide by 2023. But is it a viable tool for your distributors to attract a specific audience? Essentially, proximity marketing lets you market […]

Editor’s Note: The following is an exerpt from The Core Principles of Successful and Sustainable Direct Selling Companies. You don’t have to be an off-the-scale extrovert to be successful in this industry—but it helps if interacting with others raises your energy level. Direct selling is a social business. You can master the technical, logistical elements […]

Strategies and statistics for thriving in the social media arena. Social media platforms continue to evolve as natural tools for direct sellers to increase their network and attract customers by building genuine relationships. Social selling is not about the short-term, one-time sell. Rather, it’s about building relationships for the long-term. It requires more than “liking” […]

It feels like opening day! Or a Broadway premiere. Or the first day of a new job. The excitement is there, palpable. It’s the future— the potential, excitement, fear, danger, and thrill of something new and unknown. That is what I am hearing from direct selling executives across the country as we take the next […]

Direct selling companies are coming up with creative ways to catch bad actors. As direct sellers, we’re intimately familiar with Amazon’s disruption of the retail market, otherwise known as the Amazon effect. We can’t deny that it’s driven millions of consumers online, giving both brick-and-mortar outlets and other e-commerce sites a serious run for their […]

Want to cut costs, improve efficiency and increase profits? Develop a killer set of APIs. APIS, or application programming interfaces, were once the realm of technicaljargon prone software engineers. Today, however, there is a growing need for executives, sales analysts, HR specialists and others in all industries to understand the value of APIs. All these […]

More companies entering the direct selling space are opting for a cloud-based business model that combines skilled suppliers, online office platforms and strategic partnerships. Editor’s Note: This is the second installment about the virtual social selling companies that are making an impact that began in with July 2018 cover story. Direct selling startups used to […]

The way our channel responds to three specific market forces—competition from gigs, smart technology and hypersegmentation— will make the difference between our survival and extinction. Remember when customers learned about new products mostly from three television networks—or maybe from a magazine or mail-order catalog? Avon came calling, too, with lipstick samples and sometimes a presentation […]

It’s About Execution. The model works. Now we must each do our part in the execution of it. 4LIFE president and CEO Danny Lee’s career has spanned almost every area of operations, accounting, marketing. Now as CEO (since October 2017) he has the advantage of being able to switch lenses depending on what the current […]