Southwestern Family of Companies recently announced the promotion of Kristi Anderson to vice president of marketing, a newly created position for the family of companies. In addition to leading a new team to create and execute marketing strategies and campaigns, Anderson will continue her involvement with the new business development team alongside chief executive officer Dustin Hillis, chairman […]

LifeVantage (LFVN)  opened for business in Belgium, marking the company’s third European market launch in as many months. “Our expansion strategy in Europe has been deliberate and aggressive, particularly this calendar year,” said LifeVantage CEO Darren Jensen. “It’s indicative of the traction the LifeVantage biohacking movement continues to gain in that part of the world, […]

According to the “DSA 2019 Growth & Outlook Report: U.S. Direct Selling in 2018” released today by the Direct Selling Association (DSA) at its Annual Meeting in Austin, Texas, 2018 saw growth in retail sales, as well as the number of people selling and purchasing products and service through the direct sales channel. Growth & […]

One of this year’s Bravo Growth Award Winners is here to revolutionize the modern manicure. Color Street recently received two-fold recognition for the company’s incredible growth in 2018. Direct Selling News honored Color Street for its first appearance on the Global 100 List, ranked at No. 78, and presented the company with the second Bravo […]

Looking for the 2021 DSN Global Celebration? The broadcast will take place: VIRTUAL EVENT – MONDAY, APRIL 19, 2021 8:30 PM – 10:00 PM (ET) Executives, guests join DSN to honor channel’s best at 10th anniversary Global 100 celebration. The annual DSN Global 100 Celebration recognizes the direct selling channel’s proud history of providing individuals from […]

Jessica Herrin cares about giving women the confidence to earn and learn in a modern way. Jessica Herrin, founder and CEO of San Francisco-based Stella & Dot Family Brands, knows a few things about creating successful business ventures—she’s done it twice and both times has captured the attention of savvy media reporters from publications like […]

Jeff Bezos has written a letter to his shareholders each year since the company’s inception. These letters outline Amazon’s long-term mission, culture and values. His 2017 letter, however, stood out more than the others for me. Bezos defined what he calls a Day 1 company vs a Day 2 company. Day 1 companies are: Agile […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]

J. Stanley Fredrick says his secret to his success was being lucky enough to find the direct selling industry. “As a boy from a poor family, to get where I am today is almost unbelievable,” J. Stanley (Stan) Fredrick says. His secret? “I was lucky enough to find this industry.” The direct selling industry counts […]

What form of non-cash incentive is compelling to your workforce? Consider an experience. For many direct sales companies, the challenge of how to attract and retain the best possible people remains a head-scratcher. In the March issue of Direct Selling News, Courtney Roush dove into the world of compensation plans and examined how companies are […]

Josh and Jenna Zwagil of MyDailyChoice/HempWorx feel like 2019 is just the beginning. It took courage and the willingness to think outside of the box to introduce HempWorx and its uncommon products to the direct selling industry. With a line of health and wellness products that are built on a foundation of hemp-derived cannabidiol (CBD) […]

Well, I can’t quite say yet publicly, as they are still being refined and digested by the Direct Selling Association Research Committee. But we will be revealing and discussing industry performance at the upcoming DSA Annual Meeting in Austin, Texas June 3-5. And it will be a hot topic. Direct selling, like many businesses, and […]