Bravenly Global, a premium health and wellness company founded in 2020, has surpassed $100 million in sales in 2025, marking the first time in company history that the brand has reached nine figures in a single year. The milestone was achieved only five years after the company launched from the founder's living room during the height of the COVID-19 pandemic. 

In Direct selling, leadership is your real product—everything else is packaging. Strong systems create growth. Strong leaders create momentum. But strong cultures create legacy. If your company is serious about surviving the next decade, leadership development must become a core competency.

Olive Tree People, Inc., a subsidiary of Oliveda International, Inc., will be expanding into the European market.

USANA, through its philanthropic arm the USANA Foundation and its Utah-focused USANA Kids Eat program, hosted its annual holiday food pack initiative to provide nutritious meals for children and their families while school is out for the holiday season.

Oriflame announced its recapitalization transaction was successfully executed. With this completed, the company now has the opportunity to restructure is debt and capital structure. New financing terms, which include updated loan and bond arrangements, will now be in place, which Oriflame believes will strengthen its balance sheet and support its long-term operations.

Greenway Global debuted its multi-dimensional environmental commitment, what it is calling “Ecology Cubed.” This concept is based on three pillars: home ecology, human ecology and planet ecology.

BODi, formerly known as The Beachbody Company, announced its new “10 Minute BODi.” The program’s ten-minute workouts are available through its new Microdose Fitness subscription that includes more than 400 workout variations designed to empower people of all fitness levels.

As the industry modernizes, one critical element has often been overlooked: payments. Too often treated as a back-office function, pay-ins and pay-outs are now central to growth, trust and competitive differentiation. Companies that rethink payments not as operations but as strategy will lead the next chapter of direct selling.

Nu Skin Enterprises Inc. debuted Prysm iO, its new intelligent nutritional wellness device and platform designed to deliver insights about health and wellness.

Partner.Co was honored with seven awards at the Globee Awards for Business.

Recently, John released his latest book—NEW ECONOMY—a sweeping, research-backed exploration of how work, choice and opportunity have transformed since 2018. The book examines millions of people moving toward independent work; the rise of multi-gig earners; the redefinition of employment; and the foundational role direct selling can play in this new era.

Recently, Direct Selling News had the opportunity to speak with Mauricio Domenzain, CEO at Immunotec. We explored his start with Immunotec, their momentum, thriving culture and what’s on the horizon.