It is difficult to become an athlete capable of reaching Olympic-sized dreams. It is almost impossible for three sisters from the same family to do so all at once. Sam, 24, a ski jumper; Lauren, 23, a downhill skier; and Alli, 22, who competes in moguls, are daughters of Amy and Dan Macuga, who had an extensive executive career within the direct selling industry, including serving as USANA Chief Marketing Officer from 2007 to 2024.

Tiens Group, headquartered in Tianjin, China, announced the official market launch of its new Komstar app in the USA. Tiens designed Komstar to integrate expertise, innovation and digital advancement in one strategic platform that can support the company’s growth and presence across 224 countries and regions around the world.

Natura &Co has finalized the sale of Avon International to Regent LP, an investment firm based in the US. Natura will retain its ownership of Avon’s Latin American operations. This deal also does not pertain to Avon’s operations in Russia.

At the DSA Legal and Regulatory Conference, Lois Greisman, Associate Director of the Division of Marketing Practices at the FTC, delivered remarks that underscored a clear regulatory shift: the FTC’s growing focus on misleading income claims and inadequate disclosures rather than traditional structural pyramid scheme analysis alone.

Norwex unveiled its first-ever rebrand. The complete rebranding began as a packaging refresh and resulted in a strategic overhaul of the brand’s aesthetic to refine and strengthen its messaging for greater clarity, consistency and scalability.

Arbonne celebrated the grand opening of its headquarters in Irvine, California. The new facility was designed with open workspaces and conference rooms to facilitate collaboration and is LEED Platinum & ENERGY STAR certified to align with the company’s sustainability goals. Arbonne described the new 14-story building with 360-degree views of coastal California as “both a […]

dōTERRA announced it has been named Best Essential Oils in the 2026 Oprah Daily Self-Care O-wards, a list that highlights the best in wellness and personal care products. Guided by Oprah Daily’s expert evaluation and curation, dōTERRA’s essential oils were selected for their “versatility and role in grounding self-care rituals, as well as for their unmatched purity and sourcing.”

LifeVantage Corporation celebrated a successful Global Kickoff event that encouraged consultants worldwide to unlock new levels of leadership, impact and business growth. Themed “Breakthrough,” the virtual event was designed to set the tone for 2026, casting vision for a year of growth, innovation and momentum.

Neora reflected on the milestones and achievements of 2025 and cast vision for 2026 as it continues efforts to modernize the direct sales model. This strategy included simplifying distributor systems and launching what it calls “category-defining products” to support distributor growth and consumer satisfaction.

Greenway Global shared ambitious plans for future development across Asia at its Leaderscamp conference in Bangkok, Thailand. The event welcomed qualified leaders from across Asia for a multi-day gathering that included high-level training sessions and a presentation of the company’s strategic vision for the Asian market delivered by Greenway Global executives.

USANA Health Sciences, Inc. released its preliminary fiscal year 2025 net sales results. Net sales during the period are expected to reach approximately $925 million, beating its previously issued guidance of $920 million.

For over thirty years, Norwex has helped people live healthier, happier lives by reducing exposure to harmful chemicals in their cleaning and personal care products. Founded in Norway by Bjørn Nicolaisen, Norwex is the union of two words: “Norwegian” and “experience,” which uniquely captures the clean simplicity the company strives to bring into homes around the world.