Just hours after Neora posted their press release about suing the FTC for improperly changing direct selling laws, The FTC posted its own press release stating alleging that Neora, formerly Nerium International, and its Chief Executive Officer, Jeffrey Olson, operates an illegal pyramid scheme that pushes distributors or brand partners to focus on recruiting new distributors, […]

In a statement released today, Neora, a leading skincare and wellness products direct selling company, states that the Federal Trade Commission (“FTC”) has recently targeted the direct selling industry, trying to change the way direct sales companies can operate without going through the proper legislative process or formal rulemaking. Not only has Neora rejected an […]

Modere recently welcomed exercise and nutrition sciences expert Dr. Todd Miller to its Scientific Advisory Board. Dr. Miller is an associate professor in the Department of Exercise and Nutrition Sciences at George Washington University (GWU) in Washington D.C., where his research has led him to develop conditioning and nutritional interventions that prevent and manage obesity […]

The Press-Enterprise, which serves the Inland Empire in Southern California, is reporting that LuLaRoe will permanently lay off 167 workers at its Corona, California distribution center. The layoffs were listed as a permanent closure of the facility in a notification received Wednesday, Oct. 23, by the state’s Employment Development Department. The state of California requires […]

VALENTUS Founded: 2014 Headquarters: Sioux Falls, SD Top Executives: Dave Jordan, Founder and CEO Products: Health and Wellness Beverages When Dave Jordan couldn’t find what he was looking for in direct sales, he started his own company, applying the lessons he’d learned in sports and small business to create a $50 million success story. In […]

IDLIFE Founded: 2013 Headquarters: Frisco, Texas Top Executives: Logan Stout, CEO, Laura Brandt, President, and Mark Bennet, COO & General Counsel Products: Customized health and wellness products IDLife’s focus on the individual extends far beyond personalized nutrition. It applies to the company’s focus on impeccable customer service, a thriving internal culture and strong partnership with […]

As President of DSA, it is my job to evaluate and report on cases like the recent Federal Trade Commission announcement regarding AdvoCare dispassionately and to analyze the impact on the direct selling channel and assist our members in charting a course forward. Nonetheless, it is difficult for me to believe the investigators got all […]

Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony […]

Securing direct selling’s independent contractor exemption going forward. Last month, the Direct Selling Association applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to […]

There are only two ways to scale; more consultants or more parties—and Facebook parties will help you with both. There are so many ways to reach your consumer nowadays, including a Facebook party. In 2018, the number of Facebook Live broadcasts reached 3.5 billion, and the people who updated a status on Facebook reached 25 […]

Whether it is developing and manufacturing product, fulfilling orders, supporting the field, planning and executing events, or delivering on the myriad other aspects required to keep a direct selling company on the path to success, company employees provide the backbone to all direct selling endeavors. Keeping them happy, fulfilled and challenged is the key to […]

Speakers are a core experience for direct selling company events. They can bring immeasurable value to thousands of attendees at one time, and are a great way to drive attendance to events. How companies select the right speaker and the right message for the sales field is critical for the goals of the business and […]