Direct selling is not a one-size-fits-all proposition. The flexibility and freedom provided by the opportunity have always been important elements of the channel’s appeal to aspiring entrepreneurs. Essentially, there are four basic direct selling models.

At its annual Girls Weekend event in Boise, Red Aspen announced a new philanthropic partnership with Boda Girls, an organization that empowers and supports women in Kenya.

Jeunesse announced that two of its products— Naära Tangerine and Naära Chocolate AM & PM Essentials—have been added to the Cologne List, an initiative that lists independently tested food supplements, verifying that they are free of substances prohibited in competitive sports.

Amare Global announced its acquisition of Kyäni, Inc., stating that this new, strategic partnership will allow the company to “further expand global reach after tripling partner growth and doubling revenue and customer growth this year, despite global economic challenges.”

DSA Canada awarded a total of $16,000 through its annual Canada Direct Sellers Association’s Scholarship Program to four post-secondary students with ties to the direct selling industry.

A new study is quantifying the direct selling industry’s impact on the economy of Utah, a measurement that has never before been documented. In An Economic Analysis of Utah’s Direct Selling Industry, a 24-page white paper authored by Senior Research Economist Levi Pace for the Kem C. Gardner Policy Institute at the University of Utah, Pace details 19 months of data collection and surveys.

Mary Kay’s report included five pillars: business excellence, product stewardship, responsible manufacturing, women’s empowerment and social impact. Among these pillars are three key targets the company commits to achieving by 2030.

Every product within Coway’s Noble Collection of purifiers, air care solutions and induction cooktop surfaces has now won an International Design Excellence Awards (IDEA) honor.

eXp Realty announced plans to continue its global expansion in 2022 with a new international market in Poland.

While the immune system is a hot topic for companies in today’s health and wellness space, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years through their work at 4Life. Known as “The Immune System Company™,” 4Life continues to lead the industry with immune support products distributed in over 70 countries worldwide.

The Federal Trade Commission (FTC) announced enforcement priorities in a new agency policy statement, outlining areas of potential harm and emphasizing that traditional principles of consumer protection and competition apply to gig companies.

Mary Kay Inc. announced a new partnership with Dr. Jack Gilbert, professor of pediatrics at the University of California San Diego School of Medicine and professor of microbial oceanography at UC San Diego Scripps Institution of Oceanography, as it studies the skin’s microbiome.